One Foxhill Drive, Suite 110 • Walpole, MA 02081 • 800-783-5600 • 508-668-2150 • 508-668-2168 (fax)
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ATTRACTIVE HEADER
ESTABLISHES YOUR TRADEMARK
ROLES PLAYED BY BANKS

YOUR BY-LINE
AND ATTENTION GETTING HEADLINE
Among the most important functions of any bank is to provide quality products and services to accommodate its customers. One bank can be differentiated from another by the type of services it provides which are divided among several categories. Checking, savings, money market accounts, and mutual funds are usually offered. Customers can get assistance with investments as well as obtain some types of insurance. Home mortgages, student loans, and business loans generally are also available. Bank-provided payroll and tax services can help businesses. Each product offered depends on the individual bank; as a result, customers must choose their banks carefully. To help consumers feel comfortable and confident doing business with their banks, the various products and services typically offered by banks will be examined in the coming months.

TIMELY COPY WRITTEN IN A FRIENDLY AND INFORMATIVE MANNER PERTAINING TO YOUR PROFESSION
HICKORY BANK is pleased to welcome you to our weekly financial column. In the weeks ahead, we will share recommendations on how to manage, conserve, and grow your wealth. We are a customerowned bank that takes great pride in providing a highly experienced and motivated professional staff to serve our local communities. Since our bank's earliest days, our primary mission has been to build longterm banking relationships with our clients. We have five convenient branches to serve you. Please call 434-2210 for more information. Congratulations to our Red Raiders for winning the East Coast Football Championship!

CLOSING PARAGRAPH WRITTEN SPECIFICALLY FOR YOUR PROFESSION OR BUSINESS
The Red Cross Blood Drive will be at the High School this week, 10-5

LOCAL ITEMS ABOUT LOCAL NAMES AND EVENTS
HINT: Smaller banks tend to focus more on "relationship banking" so get to know your banker.

AN ADDITIONAL ATTENTION-GETTER
Advertise Using Your Own Newspaper Column or Website! • Cut Through The Clutter, Be Remembered! • Build Your Image and Educate the Public!