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ATTRACTIVE HEADER
ESTABLISHES YOUR TRADEMARK
LESSON IN FALSE ECONOMY

YOUR BY-LINE
AND ATTENTION GETTING HEADLINE
It is understandable that during difficult economic times people seek to save money any way they can. While money-saving strategies may be necessary, some can produce results that are completely counter to what was intended. For instance, some people may be tempted to wash a “DRY CLEAN ONLY” garment at home. While it is true that some of these garments do lend themselves to other cleaning methods, many do not. Those in the latter group may actually be ruined by home washing. If so, they may not be able to be restored at any price. This is a higher cost to pay than what it would cost to properly dry-clean the garment in the first place.

TIMELY COPY WRITTEN IN A FRIENDLY AND INFORMATIVE MANNER PERTAINING TO YOUR PROFESSION
Today’s column offers good advice. Caring for all your winter outer garments is what we do best here at CROSSROADS CLEANERS. As a professional dry cleaning service, we offer friendly attention and expert care that can maintain the color and look of your attire. You’ll find us conveniently located at 120 Gable Blvd., Lenox, 283-2510. Hours: Mon. - Fri. 6am-7pm, Sat. 7am - 7pm. We’re a family run business. Three generations are here to serve you and make sure you’re satisfied.

CLOSING PARAGRAPH WRITTEN SPECIFICALLY FOR YOUR PROFESSION OR BUSINESS
The Red Cross Blood Drive will be at the High School this week, 10-5

LOCAL ITEMS ABOUT LOCAL NAMES AND EVENTS
NOTE: To lengthen the intervals between dry-cleanings, after wearing, hang garments where the air can circulate around them prior to putting them away in a closet.

AN ADDITIONAL ATTENTION-GETTER
Advertise Using Your Own Newspaper Column or Website! • Cut Through The Clutter, Be Remembered! • Build Your Image and Educate the Public!